Sayle's Holcomb C-Store today launched the new NOOKIE'S Chicken. The Holcomb store was the first in the retail network to feature the new chicken that was ultimately chosen by the public via taste testing back in February 2015.
UPDATE: Today Holcomb, Oakland and Cleveland proudly feature NOOKIES Chicken and BBQ hot foods.
HISTORY: Read Where the name NOOKIE'S came from.
Launching the new hot food item at Holcomb is especially sentimental to the organization as the store was branded "NOOKIE'S" in honor of Mr. Isaac E. Sayle, the original owner and General Manager of Sayle Oil, who founded the company back in 1947. 'NOOKIE' was a nickname and term of endearment for Mr. Sayle, known only by those close to him and his family. Seeing the 'NOOKIE'S' name come alive in the form of a successful brand and product brand is special for the family owned and operated business, who intends to grown the brand within their expanding retail network.